Marketing Week identified an issue with the lack of talent coming through from younger generations into the industry and wanted to make a dramatic change. One of the key solutions was to help build awareness and educate younger generations about how a career in marketing has changed and to inspire them to consider it as a career route.
We partnered with leading CMO’s and Marketing Directors from Unilever, Santander, Direct Line Group, Microsoft, IBM and Pearson to create an end to end learning platform and courseware. This consisted of 5 MOOCs that users could go through in a gamified way.
The platform launched with significant support from the industry and had over 2,000 people interacting with the platform and courses. Furthermore, it received a 22% completion rate which is above the industry average.